While ecommerce managers across all verticals have a similar thought on the important factors for the growth of an ecommerce business, there is always one thing that is given the highest priority - More Sales. But here is where the problem lies. The biggest irony of high-volume ecommerce stores is that, selling more can be its own enemy. The

During the 1950's there was a technology which made news in a part of the world which was well known as the great growling engine of change! A technology called MICR. The main purpose of which was to allow cheques to be read by machines and get automated. As a result, people were more convenient with cheques and thus began a new age of cash-less

Until recently, I had never heard of something called as Website Blindness. A real phenomenon in the digital world, website blindness might turn out to be quite costly for your business. And one thing you are most likely to be guilty of when struck by website blindness is your guess work. Online business owners do a lot guess work from time to

On July 5, 2017, retail giant Amazon celebrated its 23rd birthday amidst great celebration. From a company that was founded as a result of "regret minimization framework," to being the largest internet-based retailer in the world by total sales and market capitalization, it has come a long way in a couple of decades. Today, the industry is so

With content marketing, the objective is quite simple. "Drive profitable Customer Action." While it is about influencing and changing the consumer behaviour by distributing valuable, relevant and attractive content to a defined audience, content marketing still stands far away from the other major streams of marketing.

As a webmaster, it is never easy to be content with a platform for hosting a website. In general, if we talk about ecommerce website, it gets tougher due to the requirements and the ever advancing technology which drive businesses to provide cutting edge solutions. What they look for in an ecommerce platform is quite evident due to their needs

$20 is an outrageous amount of money. I pay just $19.99. This is as hilarious as it is true. Pricing a product/service right is immensely important to a business. And prices can never remain constant – It will always go up. No matter how long term your pricing strategy is, one day, you will have to evolve along with the market when you need to

Who doesn't love to be acknowledged? Whether it is a compliment for your new pair of shoes or a congratulations on a milestone at your work place, we all crave for recognition and we certainly don't want to miss it when there is extra effort put into it. And the holiday season is no different. It is that time of the year when people's skills to

Many hands make light work… but... too many cooks can also spoil the broth. Confused about this contradictory statement? They’re conflicting but so true when it comes to managing content for your website. In a bigger organizations, workload must be distributed amongst the team to avoid overburdening a single content administrator. Nevertheless,

Running an ecommerce store is not an easy task. Your entire day is spent on optimizing your website, looking out for new marketing channels & luring customers to buy what you are offering. You break a lot of sweat in creating pages for your products which will make the products irresistible to the people out there. Now imagine what happens