Shefali Shetty

Here’s some bitter truth – about 8 out of 10 eCommerce companies fail within the first two years, even when the eCommerce market is getting better by 13% every year! There must be something right that the other two companies are doing to hang in there. What about the top performing eCommerce companies? What strategies are they following to be able

Doesn’t the thought of a pre-packaged meal-kit sound appealing to you? It can turn an ‘I-hate-to-cook’ person into a seasoned chef within no time. Hey, did you know Amazon is soon going to start selling pre-packaged meal-kits? No, I’m not trying to promote amazon here, or their meal-kits. Just trying to throw in an analogy to Drupal installation

Did you know that by the year 2020, the number of internet connected devices will exceed 50 billion?! Technology is advancing in supersonic speed and as a consumer brand, your business strategy needs to catch up fast. Staying ahead of the game will give you the much needed edge over your competitors. The content revolution has begun. Content

If you thought getting a higher education was a backbreaker, imagine managing a higher educational institution! A website for higher education should be able to efficiently manage the various departments, users, research and most importantly, the content (is King, remember?), while providing its users with a great user experience design, security

I’m not saying it is inevitable or unavoidable, but web-based security threats are something you just cannot ignore if you own a website. You might say, hey – I have a website with content only – I have nothing to lose, right? Wrong. The hackers can get into your server and exploit it to send spam emails or any illegal files, to set up a temporary

Has it ever happened to you? The harder someone tries to sell you something, the more you stay away from it? However, when you come across a research article/videos about the same product, you seem to get more confident and interested about it and might want to give it a try. That's good Content marketing. Content marketing is about treating

Not too long ago, I remember being almost alarmingly addicted to the ‘Snake’ game on my Nokia phone. Little did I know then that I was actually hooked on to a Mobile App. The first ever Mobile App in fact. Now, as statistics have projected, there will be about 269 billion App downloads in 2017. Did you know that on an average, a smartphone user

Customer acquisition – the fundamental element for all businesses to operate, for undeniably, there can be no business without customers. Companies go to great extents to grow sales and increase revenues. Sales executives are given targets to reach to bring in new customers. Nevertheless, most companies fail to understand that retaining your

As consumers, most of us have done it. At least I have. Adding stuff to my shopping cart and then for various reasons, leaving it high and dry mid-way. About 7 out of 10 shoppers are abandoning their shopping carts after loading them and checking out. This poses a huge problem to the e-Commerce industry as there are billions of dollars of lost

So you have some amazing things to sell. You get a website for yourself which is now an e-Commerce store. You have some classy looking designs coupled with some cool looking CTA buttons. Sure, your e-Commerce website design does look great on a desktop but how does it look on a mobile or a tablet? Are you making your users zoom in and out of a